Autoput za Novi Sad 100D, Beograd, Srbija

    Digital sales channels and internal logistics used forklifts Belgrade

    Digital sales channels define new standards in internal logistics | 12-Nov-2019

    What do digital sales channels have to do with the advancement of internal logistics? That's what we first thought, until we looked at this topic and its impact on the industry more thoroughly. Digital sales channels are a broad term. This includes positioning on different platforms, primarily depending on the industry you operate in. For us, search engines are definitely the most important. These are Google, Yahoo, Bing and others. In this case as well, we have to be precise, because not every search engine is equally important to companies. At the moment, Google occupies more than 92% of the world market, thus being the number one in terms of business relevance on the Internet.

    Most industries show completely different information on the Internet compared to offline business. We have also come to the same conclusion. Requests made online have almost nothing in common with your standard inquiries. It's a whole new market, where different rules of business apply. In our case, these rules are changing the standard form of business, thus changing the industry itself.

    At the beginning of the year, we started developing web platforms for a used forklift project and short-term rental. The idea was to penetrate an existing market in need of these products and services. We analyzed the online market and noticed that there was some interest sufficient for the profitability of the business model, but we could not predict the development of activities with great precision. This is rather difficult to do on the Internet. You can never know when you will be ranked better through Google algorithm, whereby your exposure to user views directly depends on it.

    What we certainly didn't expect and what really changes the view of the whole project are the client demands. First of all, we have so far received only 1% of inquiries from companies we know from the market or we have worked with. After more than two decades in this business, anyone would dare to say that he/she knows the market well, but this is not the case here. We thought we knew almost everything and that we couldn’t miss anything. So many field sales representatives, so much fuel and time, meetings, market coverage technology. All of this was confuted in just a few months. We are still at the beginning because every day we conclude how flexible and volatile the market is. A learning process awaits us, which is rather dynamic and continuous on the Internet.

    Companies want a quick solution, quick response, fast and quality service. The number of companies that do not want to be tied to a supplier for an extended period is growing. The main reason for this is unstable and dynamic business globally, where no one is able to guarantee security. Companies want to shift that risk to their suppliers. About 60% of companies need to cover the peak season, while just over 30% of companies want to avoid delays in production or distribution of goods through short-term rentals. This means that only 30% of companies have an optimized forklift fleet. The rest have more than they really need.

    The current long-term rental will be disrupted at some point by short-term rental. The main reason for this is reduction of economic activity and approaching recession. Companies will have reduced budgets and will be forced to use the most optimal solutions for their business. We have noticed this in most short-term rental requests which are now getting shorter (up to three months). The greatest number of requests is for daily forklift rentals. We have wondered why someone is interested in a daily rental and looking for an operator service as well. These companies don't really know anything or know very little about forklifts, which indicates low technical literacy for this type of activity. To us, this is a clear signal that they need help in terms of advice. These are actually companies that do not have any forklifts, but need to transfer something from point A to point B, which is a major request in internal logistics. Here, decisions are made quickly, because the need itself is immediate. These are not standard equipment purchases where months of planning are required. This does not involve the entire project team (procurement, logistics, finance), but only decision makers. There are many differences in relation to standard business we are familiar with.

    When we looked at all aspects of internal logistics in more detail, consisting not only of large factories or distribution centers, but also of small shops, restaurants, banks, construction sites and agricultural goods, we started creating a completely new business model for this segment of business, aiming at increased availability of products and services, as well as reducing downtime and at comprehensive optimization of complete load transfer process. In the 21st century, information will have the greatest value. Systematic data collection, processing and classification is not possible without digitization. Given that logistics is one of the most attractive areas in the future, its development is directly linked to the implementation of IT. We see a huge opportunity in this, and therefore we make significant efforts through day-to-day improvement of our software solutions on the Internet, which shall set new standards in the forklift industry and equipment for internal logistics.


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